Every state in the nation has a slightly different take on CBD, and Wisconsin is no exception. In the Badger State, CBD users are unlikely to be bothered even if business owners might feel a bit badgered by the state’s complex CBD regulations.

Buying CBD online, as we’ll see, sidesteps Wisconsin’s perspectives on the cannabinoid, ensuring uninterrupted access to the world’s best CBD at your fingertips. Let’s examine all the variables that might affect your CBD experience in Wisconsin, from state laws right down to product quality differences you can expect between retailers.

CBD laws in Wisconsin

CBD vs. Marijuana

We can’t properly understand Wisconsin CBD laws without first knowing what CBD is and what it isn’t. How is CBD different from marijuana, and what difference does it make to the State of Wisconsin?


Cannabidiol (CBD) is a non-intoxicating compound found abundantly in hemp and cannabis. Responsible in part for the relaxing properties of the plant, CBD provides a mild sense of calm while also offering a wide range of potential medicinal benefits.

Is CBD Legal in Wisconsin?

Yes, CBD is legal without an age limit in Wisconsin. The state has passed various pieces of legislation both predating and anteceding the passage of the federal 2018 Farm Bill that allow hemp cultivation and possession within Wisconsin.


Delta-9 tetrahydrocannabinol, commonly known as THC, is the primary intoxicating compound in cannabis. It is also the only substance still explicitly defined as “marijuana” on the federal level, making THC possession a direct violation of the federal Controlled Substances Act.

Is Marijuana Legal in Wisconsin?

Marijuana is fully illegal in Wisconsin. The state has no medical marijuana program even though lawmakers seek to update the state’s perspective soon. Any potential recreational cannabis program in the state is still years away.

What Are the CBD Laws in Wisconsin?

The State of Wisconsin has little-to-no control of the flow of out-of-state CBD products across its borders, either by ground or by air. Starting with an early hemp pilot program, however, Wisconsin has taken considerable efforts to control the manufacture and sale of CBD-rich hemp products within the state. Let’s take a look at each of the laws that can affect CBD commerce in Wisconsin:

Lydia’s Law

Taking note from hemp-pioneer states like Colorado, Wisconsin lawmakers passed AB 726, also known as “Lydia’s law,” in 2014. This legislation allowed minors with terminal or incurable conditions to access medical-grade CBD containing low concentrations of THC. Lydia’s law paved the way for Wisconsin to evolve into the hemp-positive yet cannabis-skeptical state it is today.

Wisconsin Hemp Pilot Program

Wisconsin began an industrial hemp pilot program in 2017, a full year before the 2018 Farm Bill became federal law. This law set the precedent for the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) to administrate the state’s hemp industry.

Sale and Distribution of CBD

In 2019, Wisconsin Act 68 officially set up regulations for the production, sale, and distribution of CBD within the state. This law also brought Wisconsin in accord with federal law by defining “CBD” as Cannabis sativa products containing less than 0.3% THC.

Labeling Requirements

The Wisconsin DATCP has released very specific labeling instructions for any CBD products sold in Wisconsin. Importantly, these requirements do not apply to CBD products bought online. A summary of these labeling requirements includes:

  • CBD and other cannabinoid content must be prominently and clearly displayed
  • The manufacturer, distributor, and processor must all be clearly named somewhere on the product labeling
  • Business addresses for all three parties must also be provided
  • The quantity of products included in the container must be displayed in appropriate units of measurement

Testing Requirements

Wisconsin does not impose any specific testing requirements for CBD products. However, it is up to CBD producers to ensure their products do not contain more than 0.3% THC. As a result, reputable Wisconsin CBD companies always choose to have their products thoroughly tested.

Restrictions on CBD Products

The only meaningful restriction on CBD in Wisconsin is that CBD products must contain less than 0.3% THC. There are no Wisconsin laws against any particular types of CBD products, and the state has not established an age limit for CBD possession or purchase.

How Old Do You Have to Be to Buy CBD in Wisconsin?

While most stores that sell CBD products will ask that you be 18 to make a purchase, Wisconsin has not established any age restrictions on CBD sale. That means you can buy CBD at any age in Wisconsin, though we also recommend that CBD customers be 18 years of age or older.

Can I Buy CBD in Wisconsin?

Yes, it’s certainly possible to purchase CBD in Wisconsin, and you have quite a few options at your disposal. Due to Wisconsin’s regulations on in-state CBD sales, though, you’ll likely be better off purchasing your industrial hemp CBD products online. Let’s take a look at each way you can buy CBD in Wisconsin:

1. Online

When you buy CBD online, you access a considerably wider array of options, including the world’s top brands. Lauded as one of the internet’s highest-quality CBD companies, Colorado Botanicals operates an FDA-registered facility in full accordance with the latest GMP and ISO standards. You won’t find this kind of quality anywhere outside Colorado — unless you shop online. Trust Colorado Botanicals as your preferred source of CBD oils, CBD gummies, CBD topicals, and more.

2. CBD Stores

If you live in or near a major metro area in Wisconsin, there may be CBD specialty stores in your area. Due to Wisconsin’s relatively frigid stance on cannabis, however, in-state stores have not had a chance to thrive. These stores will likely be desperate for business despite offering a lackluster array of products. You’ll get better deals on CBD when you shop online, you’ll have a better chance of finding the exact CBD you’re looking for, and you won’t have to drive anywhere.

3. Dispensaries

In other states, it might be possible to buy CBD products at licensed marijuana dispensaries. Wisconsin does not even have a medical marijuana program, however, so this option isn’t available to Wisconsonians.

4. Vitamin Stores

Vitamin shops, natural food stores, and food co-ops throughout Wisconsin are very likely to carry CBD products. These stores are almost always quite small, however, meaning the CBD product selection you’ll be able to choose from will be equally minuscule. Small, independent shops also usually have to hike their prices to make ends meet, resulting in higher prices for the same CBD products sold online.

5. Supermarket

Throughout the USA, major grocery chains like Kroger have made the choice to start offering CBD products on their shelves. These chains make CBD stocking decisions based on state law and each state’s cultural stance on CBD, though. Since Wisconsin has not shown itself to be particularly CBD-friendly, don’t expect major supermarkets in the Badger State to stock CBD.

Are CBD Gummies Legal in Wisconsin?

Yes, CBD gummies are just as legal as any other type of CBD product in Wisconsin. The state has not placed any bans or other restrictions on particular types of CBD products, meaning that any industrial hemp products containing 0.3% THC are good to go. Gummies sold in Wisconsin stores, though, must meet incredibly strict state CBD guidelines, making it the wiser choice to purchase your CBD gummies online.

Is CBD Flower Legal in Wisconsin?

Yes, CBD flower is legal in Wisconsin as long as it contains less than 0.3% THC. Given the state’s staunchly anti-cannabis stance, however, it would most likely not be a good idea to smoke or otherwise display CBD flower in public. Only lab testing can determine whether cannabis flower contains primarily CBD or THC, a fine point you would rather not debate with the officers of Wisconsin’s “thin blue line.”

Is CBN Legal in Wisconsin?

The State of Wisconsin has not made any rulings either way on the rare hemp cannabinoid cannabinol (CBN), meaning that it falls under the state’s general definition of “industrial hemp.” This means that you should feel free to order, use, and enjoy CBN products while in Wisconsin, whether you’re using the cannabinoid to get to sleep at night or for any other reason.

Is CBG Legal in Wisconsin?

Yes, CBG is legal in Wisconsin and falls under the state’s definition of “industrial hemp” so long as CBG products contain less than 0.3% THC. Wisconsin residents and visitors should feel free to explore the unique and promising benefits of CBG to their hearts’ content.

More Frequently Asked Questions

Still curious about the state of CBD in WI? Check the following FAQs for more info:

Can You Vape CBD If You’re 18?

If you’re wondering whether you can buy a vape at 18 in Wisconsin that contains CBD, the answer is, unfortunately, “no.” The issue isn’t the CBD, but the fact that you’re buying a vape at all. According to Wisconsin law, only individuals 21 years of age or older can buy vape products of any kind. This restriction doesn’t apply to companies outside Wisconsin that choose to sell CBD vapes online, though.

Can I Fly to Wisconsin with CBD?

Yes, you can fly to Wisconsin with CBD in your carry-on or luggage. The TSA has cleared airline travelers to carry CBD products, and Wisconsin does not have any laws barring the import of CBD products.

Are There Any Restrictions on the THC Content in CBD Products in Wisconsin?

Yes, Wisconsin law is consistent with the federal standard by requiring that all CBD products contain 0.3% THC or less. This same THC threshold is also observed by every other state in the nation.

Do I Need A Prescription to Buy CBD in Wisconsin?

No, you do not need a doctor’s prescription to buy CBD products in Wisconsin. As long as you are 18 years of age or or older, you should feel free to purchase CBD products in any quantity you desire — so long as they contain less than 0.3% THC.

How Can I Ensure CBD Products I Buy Are Legal in Wisconsin?

The best way to ensure your CBD products are legal as a Wisconsonian is to verify the lab report accompanying each specific product. Make sure the reports are issued by a reputable lab and that they confirm the THC concentration as below 0.3%.

Using CBD in Wisconsin: The Bottom Line

Is CBD oil legal in Wisconsin? The finer points of CBD legality aside, certainly. Buying CBD in-state, however, poses a hassle nobody has time for. The smart option is buying CBD products online, where you can get better prices on higher-quality CBD. Take advantage of Wisconsin’s friendly stance on CBD by enjoying the cannabinoid to the fullest within the Badger State, but steer clear of the state’s complex regulations and high CBD prices by purchasing your CBD online from Colorado Botanicals.